An international-based client requested advice and support for its plans to enter the UK market with one of its lead products. The opportunity was time critical due to known generic competition and supply issue with the branded proprietary product. The product was a critical care medicine for which it was proposed there was a strong clinical justification to meet an unmet need in the UK.
Accelerated assessment was crucial to the success of the project.
Parallel requests made for legal entity and supply chain set up for the UK market.